These days everyone is expected to have an online presence. In fact, some business owners have suggested that they are suspicious when they find that an applicant does not have a Facebook account. There are nearly one billion Facebook accounts and since the internet has become a natural part of everyone’s lives, hiring managers think that applicants without Facebook accounts used to have an account but deleted it due to too much negative content. An online presence not only provides a job seeker with more credibility but can also be leveraged in a coordinated personal branding strategy.
Instead of scouring job site listings every day, sending off an application, and waiting to hear a response, wouldn’t you prefer if companies came to you? With the help of Social Career Builder, you can now harness the power of social media in order to lead employers right to you. We provide the tools and advice that you need to build your own online reputation, by allowing you to coordinate a blog, your social media accounts, and your Social Career Builder profile. By building an online image, you can set yourself up as an expert in your field so that when an employer searches your name online, he or she sees you as a digital celebrity. This will only make you more appealing to employers, who will want to hire you knowing that doing so will enable them to access your personal fan base or network.