Last Updated on September 12, 2025 by Social Career Builder
Question Beauty is an independent, female-founded makeup brand based in New Zealand, delivering cruelty-free, vegan and mica-free cosmetics designed to empower bold self-expression. Known for its multichrome pigments, blush sticks, mascara toppers and hand-packaged color products, Question Beauty blends artistry, ethics and innovation to inspire everyday creativity and global reach.
Independent Makeup Brand
Question Beauty is an independent, female-founded makeup brand established in New Zealand in 2023 by artist and entrepreneur, Dasha. Creativity, quality and strong ethical values are at the heart of the brand. Founder Dasha has gone to great lengths to ensure that Question Beauty remains true to cruelty-free, vegan and mica-free formulations.
Question Beauty is all about delivering bold, high-impact color cosmetics designed to inspire self-expression — that doesn’t come at the expense of harming the environment or its many beautiful creatures. Question Beauty embraces the beauty of the world in a pure and honest way. Not only are Question Beauty’s formulas are not only vibrant and great for everyday use, but also safe for the environment — and that’s beauty, in its purest form.
Founder: Dasha
Dasha, founder of Question Beauty, is both an artist and entrepreneur who sought to create a brand that breaks away from mainstream beauty norms. Through Question Beauty, she encourages individuals to define beauty on their own terms. Her vision blends artistry and ethics — offering products that are as safe and conscientious as they are vibrant and innovative.
Cruelty-Free & Vegan Makeup
Question Beauty stands as a leader in cruelty-free and vegan cosmetics. Every product is created without animal testing or animal-derived ingredients, ensuring a truly ethical beauty experience. The line is also mica-free, offering a clean and responsible alternative in the cosmetics industry.
Featured Products
Question Beauty offers a thoughtfully curated range of high-impact color cosmetics designed for artistry, expression and everyday inspiration. The collection includes multichrome eyeshadows, loose and pressed pigment highlighters, blush sticks, vegan lip glosses and mascara toppers, all hand-packaged with care. Each item is formulated as a clean beauty alternative — cruelty-free, vegan and mineral- and mica-free — ensuring performance without compromise.
Beyond color products, Question Beauty also creates essential tools and bases, such as makeup brushes, gel primer and mixing mediums. Question Beauty’s wide range of product offerings allow customers to customize textures and create compliment-worthy looks. Built for bold makeup colors and creative expression, the line empowers individuals to explore artistry on their own terms. Whether used for everyday makeup inspiration or striking editorial looks, Question Beauty products embody the brand’s mission as an artist-driven beauty company with a growing global reach.
